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More and more merchants are no longer taking advantage of the cost benefit of using Pin-Based transactions. Since the emeregence of Check Cards, merchants have been convinced that the Check Card is replacing Pin-Based Debit cards since it is linked directly to the cardholders checking account. This is simply not the case. While Check Card transactions do, in fact, cost less to the merchant than standard signature cards, pin-based debit may even be cheaper. With Pin-Based Debit, the merchant pays a flat transaction fee while a Check Card will cost them a transation fee as well as a percentage of the transaction total. Let u show you, contact us today.